Thread #10198

uh, $35 Movie tickets?

27 archived posts · 1,096 historical views

DriftGirlMarch 27, 2008
#142377

uh, $35 Movie tickets?

Filmgoers get a taste of the good life

Luxury exhib chain plans $35 film tickets






A recession may be looming, but a group of investors thinks Americans are ready to pony up $35 for a movie ticket.


Village Roadshow Ltd., Act III, Lambert Entertainment and the Retirement Systems of Alabama pension fund have partnered to bring the luxury cinema circuit Village Roadshow Gold Class Cinemas to the U.S.

The partners will spend $200 million to build 50 theaters nationwide over the next five years, with the first two venues set to open in South Barrington, a suburb of Chicago, and the Seattle suburb of Redmond in October. Others are planned for Fairview, Texas, near Dallas-Fort Worth, and Scottsdale, Ariz.

Each complex will sport theaters featuring 40 reclining armchair seats with footrests, digital projection and the capability to screen 2-D and 3-D movies, as well as a lounge and bar serving cocktails and appetizers, a concierge service and valet parking.

But the circuit will especially push its culinary offerings -- made-to-order meals like sushi and other theater-friendly foods from on-site chefs (a service button at each seat calls a waiter). Moviegoers will have to pay extra for any food they order, however.
The Burbank-based company's hoping to attract 10 million "upscale and affluent" consumers per year to its theaters that will be housed in high-end shopping centers and malls. Each complex will typically house eight screens.

"It's a new way to go to the movies," said Graham Burke, managing director and CEO of Village Roadshow Ltd. "It's like what Mercedes is to a Toyota or like flying first class in an airplane."
Village Roadshow founded the Gold Class Cinemas chain in Australia in 1997. It has since expanded to other countries, including Singapore and Greece.


Company execs said bringing the chain to the U.S. is a "natural extension" of the brand.
"The demand for luxury moviegoing in the U.S. is very strong, and by working with our partners, we are delivering on that demand in a way never before experienced by the American consumer," said Kirk Senior, CEO of Village Roadshow Gold Class Cinemas.

In addition to its initial complexes in Illinois, Washington:runcoold:, Texas and Arizona, company also plans to build in California, Florida, Nevada, Pennsylvania and New York.

Gold Class Cinemas won't be the first luxury theater circuit in the U.S. Regal Entertainment, Cinemark, National Amusements and Sundance Cinemas offer similar services, including high-end food and concierges, at much cheaper prices of around $12-$18 per ticket.

Idea is that plushing up the current moviegoing experience will encourage auds that typically stay home to watch movies via their pricey home theaters to venture out again. But it's also a way for exhibs to make more money: Concession sales are kept by theater chains, while a little more than half of each ticket sold is split with the studios. Selling sushi and a glass of wine will command higher prices than popcorn and soda.

There are an estimated 300 high-end multiplexes operating in the U.S.
If the recession is stressing out some businesses, exhibitors aren't sweating just yet. Entertainment has long been shown to be recession-proof. And that's exactly the attitude Village Roadshow is taking.
"This is a top-end experience," Burke said. "People want to get away from their blues. I don't think the recession will affect it one iota.":pat:
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[B]Filmgoers get a taste of the good life[/B]

[B]Luxury exhib chain plans $35 film tickets[/B]

[B][URL="http://www.variety.com/index.asp?layout=bio&peopleID=1380"][/URL] [/B]




A recession may be looming, but a group of investors thinks Americans are ready to pony up $35 for a movie ticket. 
 

Village Roadshow Ltd., Act III, Lambert Entertainment and the Retirement Systems of Alabama pension fund have partnered to bring the luxury cinema circuit Village Roadshow Gold Class Cinemas to the U.S. 
 
The partners will spend $200 million to build 50 theaters nationwide over the next five years, with the first two venues set to open in South Barrington, a suburb of Chicago, and the Seattle suburb of Redmond in October. Others are planned for Fairview, Texas, near Dallas-Fort Worth, and Scottsdale, Ariz. 
 
[B]Each complex will sport theaters featuring 40 reclining armchair seats with footrests, digital projection and the capability to screen 2-D and 3-D movies, as well as a lounge and bar serving cocktails and appetizers, a concierge service and valet parking. [/B]
 
But the circuit will especially push its culinary offerings -- made-to-order meals like sushi and other theater-friendly foods from on-site chefs (a service button at each seat calls a waiter). Moviegoers will have to pay extra for any food they order, however. 
The Burbank-based company's hoping to attract 10 million "upscale and affluent" consumers per year to its theaters that will be housed in high-end shopping centers and malls. Each complex will typically house eight screens. 
 
"It's a new way to go to the movies," said [URL="http://www.variety.com/profiles/people/main/39513/Graham%20Burke.html?dataSet=1"][COLOR=#666666]Graham Burke[/COLOR][/URL], managing director and CEO of Village Roadshow Ltd. "It's like what Mercedes is to a Toyota or like flying first class in an airplane." 
Village Roadshow founded the Gold Class Cinemas chain in Australia in 1997. It has since expanded to other countries, including Singapore and Greece. 
 
 
Company execs said bringing the chain to the U.S. is a "natural extension" of the brand. 
"The demand for luxury moviegoing in the U.S. is very strong, and by working with our partners, we are delivering on that demand in a way never before experienced by the American consumer," said Kirk Senior, CEO of Village Roadshow Gold Class Cinemas. 
 
In addition to its initial complexes in Illinois, [B]Washington:runcoold:[/B], Texas and Arizona, company also plans to build in California, Florida, Nevada, Pennsylvania and New York. 
 
[B]Gold Class Cinemas won't be the first luxury theater circuit in the U.S. [/B][URL="http://www.variety.com/profiles/Company/main/2013454/Regal%20Entertainment.html?dataSet=1"][COLOR=#666666][B]Regal Entertainment[/B][/COLOR][/URL][B], Cinemark, National Amusements and Sundance Cinemas offer similar services, including high-end food and concierges, at much cheaper prices of around $12-$18 per ticket.[/B] 
 
Idea is that plushing up the current moviegoing experience will encourage auds that typically stay home to watch movies via their pricey home theaters to venture out again. But it's also a way for exhibs to make more money: Concession sales are kept by theater chains, while a little more than half of each ticket sold is split with the studios. Selling sushi and a glass of wine will command higher prices than popcorn and soda. 
 
There are an estimated 300 high-end multiplexes operating in the U.S. 
If the recession is stressing out some businesses, exhibitors aren't sweating just yet. Entertainment has long been shown to be recession-proof. And that's exactly the attitude Village Roadshow is taking. 
 [B]"This is a top-end experience," Burke said. "People want to get away from their blues. I don't think the recession will affect it one iota.":pat:[/B]
airmaxMarch 27, 2008
#142384
man i hope we get one of those out here, id defenatly spend the money to get away from the riff raff
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man i hope we get one of those out here, id defenatly spend the money to get away from the riff raff
SikNLowMarch 27, 2008
#142390
I am so there as long as there is enough cran and goose, or OJ and Buchanan's..... or some sake bombs to go with that sushi!!!
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I am so there as long as there is enough cran and goose, or OJ and Buchanan's..... or some sake bombs to go with that sushi!!!
KohinoorMarch 27, 2008
#142405
airmax;142384 wrote:man i hope we get one of those out here, id defenatly spend the money to get away from the riff raff



HELL YES! if paying $35 to get away from ghetto high schoolers is the answer, then sign me up! oh, the recliners, bar, and hd screen is an added bonus :)
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[quote=airmax;142384]man i hope we get one of those out here, id defenatly spend the money to get away from the riff raff[/quote]
 
 
HELL YES! if paying $35 to get away from ghetto high schoolers is the answer, then sign me up! oh, the recliners, bar, and hd screen is an added bonus :)
airmaxMarch 27, 2008
#142408
that is really the way i see it, lol.
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that is really the way i see it, lol.
DamicciMarch 27, 2008
#142410
Just don't go Opening night.
I can't stand the crowds of idiots and standing in line. Nothing is good enough for me to stand in line with a bunch morons. So I wait a week or so for the hype to die down.

$35 for a movie ticket doesn't sound bad if your getting dinner included in that price.
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Just don't go Opening night.
I can't stand the crowds of idiots and standing in line. Nothing is good enough for me to stand in line with a bunch morons. So I wait a week or so for the hype to die down.

$35 for a movie ticket doesn't sound bad if your getting dinner included in that price.
airmaxMarch 27, 2008
#142417
35 dollars gets you in the door. everything else is seperate.
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35 dollars gets you in the door. everything else is seperate.
SikNLowMarch 27, 2008
#142427
I fully understood the $35 tag for only entry..... and I still love the idea... no more little kids texting or talking on cell phones and definately no more people yelling at the screen!!!
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I fully understood the $35 tag for only entry..... and I still love the idea... no more little kids texting or talking on cell phones and definately no more people yelling at the screen!!!
VipDoutMarch 27, 2008
#142431
35.00 damn ... But I would have to try it at least once ...
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35.00 damn ... But I would have to try it at least once ...
DamicciMarch 27, 2008
#142433
Yeah I would try it just once to, push a button for what you want instead of getting up and possible missing something.

I think they could hit the 10 million a year mark with select movies. None of that "Never Back Down" shit.
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Yeah I would try it just once to, push a button for what you want instead of getting up and possible missing something.

I think they could hit the 10 million a year mark with select movies. None of that "Never Back Down" shit.
SkaperMarch 27, 2008
#142434
We have a Cinetopia out here. Having your wine brought out to you while in your fat reclining leather chair with your feet up on a foot stool is VERY nice. Yet I still prefer Mininova.org with my projector :biggthumpup: Its free and I get the movie before it even comes out!
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We have a Cinetopia out here. Having your wine brought out to you while in your fat reclining leather chair with your feet up on a foot stool is VERY nice. Yet I still prefer Mininova.org with my projector :biggthumpup:  Its free and I get the movie before it even comes out!
TransformCelsiorMarch 27, 2008
#142435
all that luxury is nice, but worthless if the movie sucks.
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all that luxury is nice, but worthless if the movie sucks.
PANCAKES!March 27, 2008
#142441
That would have to be a anniversery date for me! LOL! :smiley-rofl:
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That would have to be a anniversery date for me! LOL! :smiley-rofl:
BrandicusMarch 27, 2008
#142445
PANCAKES!;142441 wrote:That would have to be a anniversery date for me! LOL! :smiley-rofl:



I agree, I cant imagine shelling out that much on a regular basis to see a flick! I love the little $5 hole in a wall places that are run by grandparents =)
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[quote=PANCAKES!;142441]That would have to be a anniversery date for me! LOL! :smiley-rofl:[/quote]
 
 
I agree, I cant imagine shelling out that much on a regular basis to see a flick!  I love the little $5 hole in a wall places that are run by grandparents =)
PANCAKES!March 27, 2008
#142465
For months now my new theater has been the back seat of my car curtains drawn! :giggity:
or the dope ass bootleg movie sites the got on the web now!
F*** That! Gas is too high and I could use that extra +$20

BTW- Everyone is jackin prices up! My Barber jus raised his prices! LOL! DAMN! :pat:
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For months now my new theater has been the back seat of my car curtains drawn! :giggity:
or the dope ass bootleg movie sites the got on the web now!
F*** That! Gas is too high and I could use that extra +$20
 
BTW- Everyone is jackin prices up! My Barber jus raised his prices! LOL! DAMN! :pat:
airmaxMarch 28, 2008
#142677
damn barber raising prices...wtf! iono mang i dont think its too bad, i blow money on worse bs than that every week. so, i guess thats why i dont see the problem lol
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damn barber raising prices...wtf! iono mang i dont think its too bad, i blow money on worse bs than that every week. so, i guess thats why i dont see the problem lol
SikNLowMarch 28, 2008
#142679
psshshhhhh i spend more on crap on ebay a week.... crap i really don't need like a new with tags "Los Angeles Raiders" cap with the green underside of the bill for $105 hahaahhahahaha FTW $35 for silence hell yeah!!! Silence isn't golden anymore..... it's $35!!!!
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psshshhhhh i spend more on crap on ebay a week.... crap i really don't need like a new with tags "Los Angeles Raiders" cap with the green underside of the bill for $105 hahaahhahahaha FTW $35 for silence hell yeah!!! Silence isn't golden anymore..... it's $35!!!!
JN.FYCMarch 28, 2008
#142738
just watch movies in the morning
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just watch movies in the morning
{-.-}March 28, 2008
#142764
VIP seat coming soon............ :biggthumpup:
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VIP seat coming soon............ :biggthumpup:
DriftGirlMarch 28, 2008
#142766
eh, Im such a sucker...im sure they'll eventually get my 35 bucks outta curiousity :shrug:
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eh, Im such a sucker...im sure they'll eventually get my 35 bucks outta curiousity :shrug:
SikNLowMarch 28, 2008
#142770
{-.-};142764 wrote:VIP seat coming soon............ :biggthumpup:



you mean the one you posted a while back in your blog??? with the wheels??? :dance:
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[quote={-.-};142764]VIP seat coming soon............ :biggthumpup:[/quote]
 
 
you mean the one you posted a while back in your blog??? with the wheels??? :dance:
airmaxMarch 28, 2008
#142784
SikNLow;142679 wrote:psshshhhhh i spend more on crap on ebay a week.... crap i really don't need like a new with tags "Los Angeles Raiders" cap with the green underside of the bill for $105 hahaahhahahaha FTW $35 for silence hell yeah!!! Silence isn't golden anymore..... it's $35!!!!


damn and i thought i spent money like an idiot :smiley-rofl: we must be related
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[QUOTE=SikNLow;142679]psshshhhhh i spend more on crap on ebay a week.... crap i really don't need like a new with tags "Los Angeles Raiders" cap with the green underside of the bill for $105 hahaahhahahaha FTW $35 for silence hell yeah!!! Silence isn't golden anymore..... it's $35!!!![/QUOTE]

damn and i thought i spent money like an idiot :smiley-rofl: we must be related
CaoboyMarch 29, 2008
#142948
I'll go to one, just to try it out. If it's worth it, I'll go every once in a while, just like at IMAX, when those special movies come out on the big screen lol
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I'll go to one, just to try it out. If it's worth it, I'll go every once in a while, just like at IMAX, when those special movies come out on the big screen lol
MAX_POWERSMarch 29, 2008
#143037
That's cool. We all ready have two other luxury movie theaters in the Chicago area. I have not checked them out yet. I don't go much to movies, but I sure hate the uncomfortable chairs in most theaters.
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That's cool. We all ready have two other luxury movie theaters in the Chicago area. I have not checked them out yet. I don't go much to movies, but I sure hate the uncomfortable chairs in most theaters.
SikNLowApril 2, 2008
#144079
airmax;142784 wrote:damn and i thought i spent money like an idiot :smiley-rofl: we must be related




I perfected the science of spending like an idiot hahahahahaha :runcoold:
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[quote=airmax;142784]damn and i thought i spent money like an idiot :smiley-rofl: we must be related[/quote]
 
 
 
I perfected the science of spending like an idiot hahahahahaha :runcoold:
VipDoutApril 2, 2008
#144094
Caoboy;142948 wrote:I'll go to one, just to try it out. If it's worth it, I'll go every once in a while, just like at IMAX, when those special movies come out on the big screen lol


Sheet maybe we can watch a movie ( IMAX)on the mini meet since i still haven't seen one :pat:
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[quote=Caoboy;142948]I'll go to one, just to try it out. If it's worth it, I'll go every once in a while, just like at IMAX, when those special movies come out on the big screen lol[/quote]

Sheet maybe we can watch a movie ( IMAX)on the mini meet since i still haven't seen one :pat: